Pandora appoints Berta de Pablos-Barbier as CMO
Executive with track record from iconic global brands to drive brand desirability and growth.
Pandora announced today that Berta de Pablos-Barbier will join the company as new Chief Marketing Officer, reporting to CEO Alexander Lacik and serving on Pandora’s Executive Leadership Team.
Berta de Pablos-Barbier has 30 years of executive experience from global luxury and consumer goods brands. Most recently, she served as the President & CEO of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier, where she spearheaded new innovations that elevated the brands and led to record results. Prior to that she was the Chief Growth Officer of Mars Wrigley and CMO of Lacoste, where she led the brand’s global repositioning. She also brings experience from the jewellery industry from her time as VP of Marketing & Communications at Kering-owned jeweller Boucheron. Her career has developed internationally across the US, UK, France, Spain, Russia and the Middle East.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands. She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewellery brand,” said President & CEO Alexander Lacik.
Since the launch of the Phoenix strategy in 2021, Pandora has returned to solid growth. A key component of the strategy is to elevate brand desirability and change consumer perception of Pandora, from primarily offering charms and bracelets into a full jewellery brand. Among other initiatives, Pandora is expanding its collections across new categories, materials and aesthetics such as its lab-grown diamonds range and its new sculptural ESSENCE collection.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront. The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further,” said Berta de Pablos-Barbier.
Berta de Pablos-Barbier is a Spanish national and currently lives in Paris with her husband and daughter. She will join Pandora in November and relocate to Copenhagen.
Berta de Pablos-Barbier replaces Mary Carmen (MC) Gasco-Buisson who is leaving Pandora after two years to take up a new role in the UK.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said President & CEO Alexander Lacik.
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About Pandora
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at accessible price points Pandora jewellery is sold in more than 100 countries through 6,700 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 33,000 people worldwide and crafts its jewellery at three crafting facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and is sourcing recycled silver and gold for all of its jewellery, just as the company has set out to halve greenhouse gas emissions across its value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 28.1 billion (EUR 3.8 billion) in 2023.
For more information, please contact:
| Johan Melchior VP, Media Relations & Public Affairs +45 4060 1415 jome@pandora.net | Lejla Charif Manager, Media Relations & Public Affairs +45 3165 6403 lecha@pandora.net |
