By aligning with the gold standard for climate action, Pandora reinforces its leadership in sustainability. The leading corporate climate action organization Science Based Targets initiative (SBTi) today announced that is has validated Pandora’s target to become a net-zero business by 2040.

Pandora is now introducing its lab-grown diamonds collection to its home country Denmark, the first EU market to offer Pandora’s innovative diamonds after successful launches in the Americas, Australia and UK. Pandora also announces the opening of its first flagship store in Copenhagen.

The Investment of more than USD 150 million will support the company’s long-term growth and create 7,000 jobs. It will operate on 100% renewable energy and only use recycled silver and gold.  Today, Pandora, the world’s largest jewellery brand, hosted the ground-breaking ceremony for its new USD